How to Follow Up with LinkedIn Leads: Email Templates

You've connected with potential clients on LinkedIn. You’ve had some great conversations, but now you're not sure how to follow up.

By the end, you'll have ready-to-use email templates to engage your leads and encourage responses.

What should I include in a follow-up email?

A follow-up email needs to be brief and personalized. I often see lines like, 'I wanted to check in.' This doesn’t remind the lead of your previous conversation. It sounds generic and forgettable.

Instead, start with a reference to your last interaction. For example, if you talked about their marketing challenges, say, 'I enjoyed our discussion about your marketing challenges.' This shows you remember and care about their specific situation.

Next, ask a question that encourages a response. Instead of just checking in, you could say, 'Have you considered any new strategies?' This invites them to share their thoughts and keeps the conversation going.

It’s also helpful to include a reminder of the value you bring. Mention how your solution can address their challenges. This reinforces your role as a resource, not just a salesperson.

By tailoring your follow-up this way, you make it relevant. It shows you’re not sending a template but are genuinely interested in their needs. This approach builds rapport and keeps the dialogue open.

How do I remind them of our conversation?

I often see messages that lack specificity when people try to remind others of past conversations. A common line is, 'Just following up on our last conversation.' This approach can feel vague and impersonal. When you reference something specific, it shows you were engaged and value their thoughts.

For instance, instead of the generic follow-up, you could say, 'I was thinking about your goal to increase engagement. Any updates on that?' This not only jogs their memory but also reinforces your interest in their challenges.

By mentioning a specific goal or topic from your last chat, you create a more meaningful connection. It encourages the recipient to think back on your conversation and respond with updates or questions.

This method works because it demonstrates that you were attentive. It also makes your follow-up feel more like a continuation of a dialogue rather than a generic reminder. It puts the focus back on their needs, which is always effective in communication.

What if they don’t respond to my first follow-up?

I see many profiles that include a follow-up line like, 'I haven’t heard back from you.' This approach can feel too direct and may come off as pushy. It often leads to a lack of engagement, and the recipient may feel pressured rather than interested.

Instead, I suggest a softer approach. A line like, 'I hope you’re doing well! I’d love to hear your thoughts on my last email.' invites a response without creating discomfort. It shows genuine interest in their perspective, which helps build rapport.

When you express interest in their progress, you create a friendly tone that encourages a reply. This simple shift can make a big difference in how your message is received. It positions you as someone who values the other person's input.

Remember, the goal is to maintain a connection. By keeping your follow-up light and friendly, you increase your chances of getting a response. This approach aligns well with building relationships, which is essential for any consultant or coach.

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How should I close my follow-up emails?

I see many follow-up emails end with vague phrases that don't encourage a response. A common line I find is, 'Let me know if you’re interested.' This leaves too much room for interpretation and doesn't prompt action.

Instead, I suggest being specific and clear. A better closing line could be, 'Would you be open to a quick call next week to discuss further?' This gives them a direct option to respond.

When you provide a clear call to action, it simplifies their decision-making. They know exactly what you want them to do next. This can significantly improve your chances of getting a reply.

Additionally, offering a specific timeframe, like 'next week,' creates a sense of urgency. It nudges them to consider their schedule and respond sooner rather than later.

Always remember, the easier you make it for them to engage, the more likely they will do so. A focused closing line can turn a passive reader into an active participant.

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What tone should I use in my emails?

When I review follow-up emails, I often see lines like, 'I hope this email finds you well.' This feels formal and distant. It can make you seem disconnected from the recipient. Instead, try a more personable approach. A simple shift to, 'I hope you’re having a great week!' can make a real difference.

Another common phrase is, 'I wanted to follow up on our previous conversation.' This sounds robotic and lacks warmth. You want to remind them of the discussion while keeping it engaging. A better option is, 'I wanted to check in and see if you had any thoughts on our last chat.' This invites them to respond.

I also notice many emails end with, 'Thank you for your time.' While polite, it can feel generic. To create a connection, consider saying, 'Thanks for considering this, I look forward to hearing your thoughts.' This shows you're genuinely interested in their response.

Using a friendly yet professional tone helps build rapport. It creates a welcoming space for dialogue. People are more likely to engage when they feel they are talking to someone approachable, not just a formal sender.

Follow-Up Email Checklist

• Personalize the email Reference previous conversations.
• Be concise Keep your message brief.
• Include a call to action Encourage a response.
• Use a friendly tone Build rapport.

What are some templates I can use?

Here are a few templates you can adapt. For instance, a follow-up after a meeting could start with a thank you. Before: 'Thanks for your time.' After: 'Thanks for the insightful chat! Let’s explore how we can work together.'

Another common scenario is when you want to check in after sending a proposal. Before: 'Just following up on the proposal I sent.' After: 'I wanted to see if you had any questions about the proposal I shared last week.'

If you haven't heard back after a few days, a gentle nudge can help. Before: 'I wanted to see if you received my last message.' After: 'I hope you’re doing well! Did you get a chance to review my previous email?'

Closing your follow-up is also key. Before: 'Let me know if you’re interested.' After: 'I’d love to hear your thoughts on this. Please let me know if you’d like to discuss further.'

Use these templates to engage your LinkedIn leads effectively. In Kudexa OS, you can find follow-up emails that go out by themselves, simplifying your process.