Asha Rao
Foundation — LinkedIn Kit
Your profile, rebuilt and ready to paste, written from your Foundation.
Your photo makes the plan and your banners look like your real profile. Add it here, then come back: it appears everywhere in your Kit.
here's your LinkedIn profile, rebuilt around the founder reading it.
Your best headline, About and banner, ready to paste, with why each one works and exactly how to put it live.
Brand-led growth for D2C founders
I help D2C founders grow revenue with brand-led marketing | 3x revenue for a consumer app
Says who you help in the first 40 characters
Opens on the founder, ends with a clear next step
Your banner, ready to upload in high resolution
Name the founder and the win in the first 40 characters.
Shaded: the first 40 characters, what people see next to your posts and comments on a phone. Search shows a little more.
How it reads in LinkedIn search
A founder scrolling search now sees who you help and the result they want, before the cut.
The 2 parts, and why
I help D2C founders grow revenue with brand-led marketing. Names your reader, then the result they want, in their words.
3x revenue for a consumer app. What you are: memorable and still a search term.
Open on the founder. End with what to do next.
Brand-led growth for D2C founders
I help D2C founders grow revenue with brand-led marketing | 3x revenue for a consumer app
Most D2C founders spend on ads before people know why to choose them. Then the ads get more expensive every… see more
Before “see more”: opens on the founder's problem, then who you help.
What a stranger sees on a phone
Your banner, photo, name, headline, and only the first three lines of About before “see more”.
- The banner says who it's for and the next step
- The headline names the founder first
- About opens on their problem, so they tap “see more”
It also uses the search words people type: D2C marketing and brand strategy.
Your new About · copy this (≈421 characters)
Most D2C founders spend on ads before people know why to choose them. Then the ads get more expensive every month.
I fix that first.
→ Grew a consumer app's revenue 3x in 18 months as Head of Marketing
→ Advised 40+ D2C brands on positioning and launches
→ Brand Sprint: your positioning, message and launch plan in 2 weeks
If your brand feels unclear, message me "brand" and I'll send you my 10-point brand checklist.
Your banner. Who it's for, what changes, one action.
It says who it's for, what changes for them and one action, all clear of your photo. Download it below this plan, at 2× LinkedIn's size, so it stays sharp.
Brand-led growth for D2C founders
I help D2C founders grow revenue with brand-led marketing | 3x revenue for a consumer app
The 3 parts, and why
For D2C founders. Says who it is for, so the right person stops.
Brand-led growth for D2C founders. The win, said the way your founder would say it.
Message me to start. One thing to do next.
Two more looks
Right after this plan there are two other banners with the same promise in a different mood. Choose one there and this page, your cover and your PDF change to it.
Put it live, in this order.
On LinkedIn, open your profile → the pencil next to your name → Headline. Paste the new headline from page 2 and Save.
Profile → About → pencil. Replace everything with the new About from page 3. Keep the line breaks: they make it easy to read on a phone. Save.
Profile → the pencil on the banner → Change photo → upload the banner you picked. When LinkedIn shows the crop screen, don't zoom: press Apply so the whole banner stays in view.
Open your profile in the LinkedIn app. The banner words should sit clear of your photo, and the first lines of your About should talk to the founder.
In your Kudexa dashboard, check your profile again. Your Clear, Next step and Found in search groups should all go up.
Share a screenshot of your new profile in Support. Vikash from Kudexa will look at it with you and suggest your Featured section next.
Want a person to check it? Ask for a manual review and Vikash will go through your plan himself.
Ask for a manual review
Thank you for building your profile with Kudexa OS. I'm here whenever you need me: ask in Support, or say hello on LinkedIn.
linkedin.com/in/vikashjhaart