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2 weeks ago × Go set it up →Plan the week, pick a shape, write the post.
Choosing your 3-5 pillars
This is where your content actually starts. Pick 3-5 themes below and you'll always know what to post next — tap any pillar to get a matching formula from the bank below, ready to fill in and post.
Proof pillar
What you're actually building, day to day.
11 formulas →Learning pillar
What you got wrong, what changed your mind.
13 formulas →Offer pillar
The problem you solve, from different angles.
12 formulas →This isn't a new idea — it's exactly how top 1% creators build recognition: the same handful of themes, shown again and again in new forms, until people can finish your sentence before you do.
Proof pillar — The Origin Story
Next: pick a shape to write it in. Open Post Formula →
Want this ghostwritten for you instead? Personalized ghostwriting — in your own voice, tied to your actual week — is available as an add-on, cost depends on scope. Request ghostwriting support →
Your own formulas
Paste any post — yours or someone else's. You get its shape back with the specifics as [brackets], ready to check and save. The post itself isn't kept.
Or write it yourself
Found a shape that works — yours or someone else's? Write it out with the specifics replaced by [brackets]. Keeping the mechanic is what makes it reusable; keeping the words just makes a copy.
The formula library
A researched library, not a generic list
This isn't 36 made-up templates — it's the same handful of shapes that show up, on repeat, in what top 1% creators actually post day after day. Data backs the repetition too: accounts that post 2-5 times a week on a consistent, small set of formats outperform accounts that post more but scatter their format every time. Pick one, fill in the brackets, post. These don't expire — reuse the same 36 on repeat, forever.
The Origin Story
A journey is more believable than a claim — showing the starting point is what makes the result land.
Needs a storyThe Confession
Admitting a mistake earns more trust than a highlight reel — vulnerability is what makes people stop scrolling.
Needs a storyBehind-the-Build
Process is more interesting than the polished result — it's proof you're actually doing the thing, not just talking about it.
Needs a storyLetter to My Past Self
Frames advice as hard-won rather than theoretical — reads as earned, not preachy.
Needs a storyThe Milestone
A specific number is more shareable than a vague update, and invites people to ask how you got there.
Needs a numberThe Comeback
A visible setback makes the recovery worth reading — nobody roots for someone who's never struggled.
Needs a storyThe Numbered Listicle
Promises clear, structured value up front — people can see exactly what they're getting before they even click "more."
Opinion onlyThe Mistakes List
Triggers self-audit — readers check themselves against each point, which is what actually drives the comments.
Needs a storyThe Resource List
Earns saves — it replaces a search someone would otherwise have to do themselves, which is exactly what gets bookmarked.
Needs a storyThe Step-by-Step Framework
Naming your process turns advice into something memorable and shareable — a "framework" travels further than a tip.
Needs a storyThe Checklist
Highly practical and skimmable — the kind of post people screenshot right before doing the thing it describes.
Needs a storyThe Swipe File
Handing over the actual template, not just advice about it, is what makes people save the post instead of just liking it.
Needs a storyThe Unpopular Opinion
~1x/monthChallenging conventional wisdom stands out in a feed full of safe, agreeable content — but only works if you genuinely believe it.
Opinion onlyMyth vs Reality
The paired structure is scannable, and each myth/reality pair is shareable entirely on its own.
Opinion onlyThe Contrarian Take
~1x/monthPeople feel compelled to weigh in, whether they agree or not — that pull is exactly what drives comment volume.
Opinion onlyStop Doing This
Direct, prescriptive language reads as confident, and gets shared by everyone who's already frustrated by the same thing.
Needs a storyThe News Reaction
~1 per 4-5 postsRides attention that already exists on a real story — works best in the first few hours, and only with a genuine angle to add.
Opinion onlyThe Rant
A short, genuinely frustrated post reads as real in a feed full of polished takes — but it needs an actual point, not just heat.
Needs a storyThe Teardown
Analyzing one real, specific example is more credible than dispensing generic advice about the category.
Needs a numberThe Stat-Led Post
A specific number stops the scroll faster than a general statement — specificity itself reads as credibility.
Needs a numberThe Comparison
Anyone actively deciding between two things engages hard with a clear, honest side-by-side.
Needs a storyThe Case Study Breakdown
Leads with the outcome, not the methodology — outcome-first is what actually gets someone to keep reading.
Needs an outcomeThe Prediction
~1x/monthPositions you as forward-thinking rather than reactive — but needs real reasoning behind it, not just a guess dressed up as insight.
Opinion onlyThe Benchmark
Comparing your own number against an industry standard gives people an instant, concrete way to judge where they stand.
Needs a numberThe Honest Question
Genuine curiosity, not a disguised pitch, is what gets people to actually answer instead of scrolling past.
Opinion onlyFill in the Blank
The lowest-friction way to earn a comment — people only have to complete a sentence, not compose a thought.
Opinion onlyThe Either/Or
Zero-effort to answer, so even lurkers engage — and that early engagement is what signals the algorithm to push it further.
Needs a storyThe Observation
Noticing a pattern before it's obvious to everyone else reads as sharp — the opposite of following a trend.
Needs a storyThe Debate Starter
An explicit invitation to disagree lowers the bar for people to actually type something in the comments.
Opinion onlyThe Poll
LinkedIn's native poll format is the lowest-friction engagement mechanic on the platform — one tap, no typing required.
Opinion onlyBefore/After Transformation
Humans are drawn to visible transformation — of everything here, this is the format most likely to convert a reader into a lead.
Needs an outcomeThe Client Win
~1 per 8 postsHighest-converting format for services — but the rarest one on purpose, or it starts reading as an ad instead of a real story.
Needs an outcomeThe FAQ / Objection-Buster
Answers a real hesitation before it stops someone from reaching out — sells without ever sounding like selling.
Needs a storyThe Soft Pitch
Value comes first, the offer is one line at the end — reads as generous, which is exactly what makes it work.
Needs a storyThe Manifesto
A clear point of view, stated plainly, is what makes people remember you specifically — not just "someone in this space."
Opinion onlyThe Testimonial Spotlight
Someone else's words about the result carry more weight than your own — a direct quote reads as proof, not marketing.
Needs an outcomeOnly the first line shows before “…more”. Pick a shape from the dropdown while you’re writing — these are the ones that show up there.
What every strong opener does
The shapes
Ordered by what published research measured, not by what hook lists repeat. That research is about LinkedIn at large — it is not a measurement of your posts, because LinkedIn gives no engagement data to any tool.
Specificity stack
Strongest measured liftYou have a real number.
A number is unarguable and instantly separates you from everyone giving the same advice without one. It is the single easiest upgrade to a weak hook: "How to write better emails" becomes "How to write emails with a 92% open rate".
“68% of our late projects were late for the same reason.”
Stat openers ran 1.67x baseline engagement, the highest of any style measured — ViralBrain, 30,360 posts.
One-line story
Highest median engagementSomething happened to you and the moment fits in a sentence.
A story opener puts a person in the first line, and a person is harder to scroll past than a claim. It works when it starts at the moment of change, not at the background — no scene-setting, no "a few years ago I decided to".
“I fired my biggest client last week. Revenue went up.”
Story openers led all five styles at 2.60% median engagement — AuthoredUp, 309,614 posts.
Expectation break
Second highestThe reader assumes X and the truth is not-X.
Contradicting something the reader already believes is more arresting than telling them something new, because it makes them re-examine a position they hold rather than file a fact.
“Everyone told me to raise my prices. It made things worse.”
Contrarian openers came second at 2.31% median engagement — AuthoredUp.
Counter-intuitive reframe
Second highestYou hold a position most of your field would argue with.
It signals you have thought about this rather than repeated it, and it invites disagreement in the comments — which is what actually expands a post's reach. Only use it if you can defend it in the replies.
“Your pricing is not the problem. Your undefined scope is.”
Same contrarian family, second of five styles — AuthoredUp.
The confession
Story familyYou got something wrong and can say so plainly.
Admitting a mistake buys attention a win cannot, because almost nobody does it. It fails the moment it turns into a humblebrag — "my biggest weakness is caring too much" is not a confession.
“I undercharged for two years because I was afraid to hear no.”
Story openers led on median engagement and ran 1.51x baseline — AuthoredUp; ViralBrain.
Before and after
Story familyThere are two states and the gap between them is the point.
It carries the whole argument in one line and pre-sells the body as the explanation of how the gap closed. Both halves have to be concrete, or it reads as a brag with no method.
“Six discovery calls a week. Now two. Same revenue.”
Story family: 2.60% median, 1.51x baseline — AuthoredUp; ViralBrain.
Curiosity drop
Story familyYou know something the reader does not, and the gap itself is interesting.
It opens a loop the reader has to close. It works because it withholds one specific thing, not because it is vague — "you won't believe this" is not a curiosity drop, it is a stalling tactic.
“I stopped doing discovery calls. Bookings went up.”
Reads as a story opener when it names a real moment, and as clickbait when it does not.
Unusual parallel
Story familySomething outside work taught you something inside it.
The surprising pairing stands out in a feed of predictable openers, and the reader stays to find out how the two connect. The connection has to be real — a forced metaphor is obvious by the second line.
“Running a kitchen taught me more about deadlines than any project tool.”
Story family. Its edge is contrast against a feed where most openers are direct.
Actionable promise
Third — and crowdedThe post genuinely delivers a method someone could use today.
It trades curiosity for utility — a straight offer of value. It only works if the body pays it off; an unpaid promise costs more trust than a weak hook ever would. It is also the most crowded opener on the platform, so the promise has to be sharper than the ones around it.
“How to scope a project in 30 minutes instead of a week.”
Direct openers ran 1.45x baseline, but 77.76% of all posts open this way — ViralBrain. The lane works; it is full.
The question
Weakest measuredRarely. Only when the reader cannot answer it without reading on.
The most-recommended hook and the weakest measured one. It usually fails because the reader can answer it instantly, or does not care to — "Do you struggle with time management?" costs nothing to ignore. If you use one, make it specific enough that the answer is uncomfortable.
“Why do your best clients always arrive in the same month?”
Question openers finished last of five styles at 2.16% median — AuthoredUp, 309,614 posts.
The imperative — do not use this one
DeadNever. It is here so you can recognise it.
"Stop doing this." "Read this before you post." It commands a stranger before earning anything. The measurement is not close: this is the one opener the data calls dead rather than merely weak.
“Stop posting on LinkedIn until you read this.”
Imperative openers measured 0.02x baseline engagement — ViralBrain, 30,360 posts.
Yours
Save a shape once and it joins the dropdown in the editor. Keep the [brackets] — a shape you can refill is worth more than a line you can only use again.
The close decides what happens after someone finishes reading. Pick one from the dropdown while you're writing — these are the ones that show up here.
Proof posts
You just showed something worked. This is the one pillar where a direct ask is earned.
The soft pitch
The open door
The quiet credential
The specific offer
Learning posts
You gave something away. Asking for business here undoes it — invite a reply instead, which is also what actually expands reach.
The real question
The invitation
The one-word ask
The quiet close
Long-form & articles
For newsletters, articles and long posts. The reader has given you real time — earn the ask by naming what they should do with what they just read, then offering the shortcut.
The natural next step
The honest limit
The worked-example close
The permission close
Offer posts
One ask, one link. Two asks reads as desperation and neither gets taken.
The single ask
The named fit
The low-friction
The honest scarcity
Yours
Write one once and it joins the dropdown in the editor. Twelve above is a starting set — this is where you get to fifty of your own.
Paste into ChatGPT with your post
Anything you start here lands in Write — that's where you finish it, and Plan is where you set the day it goes out. Open Write →
Have a question about pillars or formulas?
⚠Nothing out yet this week. Your next post is ready on the board below.
See all results →9 empty slots from Mon 16 Nov. Plan it fills each with a hook built from what Kudexa knows about you.
Kudexa filled in what it found in your profile, report and posts. Check each line, change anything, and fill what is empty.
Looking at your profile and posts…
Kudexa is writing three versions…
This week: nothing yet
No time slots yet. Add one in Your rhythm and the week appears.
Every post that went out Mon 9 – Sun 15 Nov: posted from Kudexa, marked by you, or added by you.
Nothing out yet this week. When a post goes out, it shows here with its clicks and leads.
Every post you have written. Pick one to keep working on it, or start a new one.
Post from here
Connect once and a finished post can go out on its own. Kudexa can only post to your own profile — it cannot read your feed, your connections, or anyone else's posts.
10 posts · 3 planned · 2 writing · 5 posted
No post matches. Clear the search or pick All.
Past due
No date yet
Already posted 5
Pick a post on the left to edit it.
⚠ This removes the post and anything written in it. It also clears Tue 3 Nov on your plan.
⚠ This removes the post and anything written in it. It also clears Sun 1 Nov on your plan.
⚠ This removes the post and anything written in it. It also clears Fri 30 Oct on your plan.
⚠ This removes the post and anything written in it.
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⚠ This removes the post and anything written in it. It also clears Tue 27 Oct on your plan.
⚠ This removes the post and anything written in it. It also clears Sat 24 Oct on your plan.
⚠ This removes the post and anything written in it. It also clears Tue 20 Oct on your plan.
⚠ This removes the post and anything written in it. It also clears Sat 17 Oct on your plan.
⚠ This removes the post and anything written in it. It also clears Tue 13 Oct on your plan.
MOSTLY AUTOCounted when you post from Kudexa or its link gets a click. Posted by hand? Mark it on Plan.
See posts out →CLICKS188on your tracked linksAUTOCounted on the Kudexa link in a post's ending.
Which posts →LEADS0signed upAUTOCounted when someone signs up on your Kudexa page or form.
Which posts →CUSTOMERS0marked as boughtYOU MARKPeople pay outside Kudexa, so it cannot see who bought. Mark them one by one, or drop your Razorpay or Gumroad file.
Mark who bought →Read left to right. Likes and views stay on LinkedIn; Kudexa counts who came and who bought. A buyer counts here only if they first signed up through your Kudexa page or link.
Without a link a reader has nowhere to go and Data cannot see them. Every post in your pack now ends with one next step.
Open my packHow the last thirty days actually went — what went out, and which pillar it sat on.
10 posts · 3 planned · 2 writing · 5 posted
At a glance
Posts per week, last eight weeks.
Your posts that brought people · last 30 days
Counted from your own links in your posts — your site, lead magnet, booking page. Clicks for any of them; sign-ups when the link is one of your Kudexa pages. The “Posted via Kudexa OS” line is not counted here. People, not bots — and your own clicks, while you are signed in, are left out.
When you post · last 60 days
Most of your posts go out between 9 AM and 11 AM, your time.
What you write · last 30 days
6 of your posts are in your own words — enough to work out how you write. It takes a few seconds.
Show up in other people's comments. It's writing too — and it's where most of the inbound actually comes from.
Kudexa wrote your voice. Check it, then save.
Every comment and reply drafted on this page follows it. Edit anything that is not you.
Reading how you write…
A comment with a real result is the one people click through on. Write a few down — "cut a client's onboarding from 14 days to 3". Drafts never invent one.
Written in your voice from your real results, like the drafts for your people. Edit before you post.
Your people (0)
Kudexa picks today's people from this list — whoever has waited longest first. Give each one a ring: Reach (big accounts your buyers follow), Peer (people at your level) or Buyer (people who could hire you). Aim for about twenty.
Every comment and reply drafted on this page follows these two things. Set them once; change them any time.
People who signed up from your posts and left their LinkedIn. Kudexa writes the note; you press Connect on LinkedIn. It never connects for you.
Nobody new today. When someone signs up and leaves their LinkedIn link, they show up here with a note ready.