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Why a mark matters more than it looks like it should
A personal brand mark isn't a logo you're building a company around — it's a repeatable visual anchor that shows up in the same place every time: the same corner of your banner, the same shape next to your name on a slide, the same silhouette on a lead magnet cover. The value isn't in the shape itself, it's in the repetition — someone scrolling past sees it once and thinks nothing, sees it five times across five different posts and starts recognizing you before they've read a word. That only works if you actually pick one and keep using it, instead of a different graphic every time you design something.
Choose your mark
Nine directions, black and white only — color comes later. Whatever's active here feeds your banner on the Profile Setup tab.
Color palette
Same base tone, four directions — pick one, then fine-tune any color without losing the direction.
Choose your typography pairing
Six directions — pick whichever actually sounds like you when you read it out loud, not just the one matching your tone.
Preview, at reading size
The quick brown fox
Heading — Space Grotesk, weight 700
The quick brown fox jumps over the lazy dog — this is what your body text actually looks like at reading size, not just the font name.
Body — Inter, 16px minimum
"That's exactly the problem I've been trying to put into words."
Italic — Inter, italic style
A direct voice needs a heading font that states its case without decoration. Space Grotesk's geometric weight does that instantly — Inter stays out of the way in the body, the same job it does for the sentences themselves.
Heading — Space Grotesk, used for titles and anything meant to stop a scroll. Never for body paragraphs.
Body — Inter, minimum 16px. This is where most brand type systems fail — a beautiful heading font used everywhere becomes unreadable at paragraph length.
Italic — the same body font, italic style, reserved only for a direct quote in your own words. Never a headline, and never combined with bold.
Two typefaces, three roles — heading, body, and italic all come from just those two fonts.
Your system, at a glance
Whatever's active on the other three tabs, pulled into one place.
Mark
Filled triangle
Momentum, direction
Palette
The Unmissable
#151504 · #D4FF00 · #F5F5F0
Typography
Aa
Space Grotesk
+ Inter (body)
How to actually keep this consistent
Do
Use Primary as the dominant background everywhere: your banner, your slides, your lead magnet cover.
Reserve Secondary for things people should act on: buttons, links, a highlighted stat.
Don't
Introduce a new color because a template suggested it.
Stretch or recolor your mark outside the palette above.
The one-glance cheat sheet