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2 weeks ago × Go set it up →Headline, About, Banner, Featured and Experience — in the order visitors see them.
Brand strategist, ex-Head of Marketing at a consumer app · for D2C founders between ₹1 and ₹20 crore a year
Every line below is built on this proof, your Positioning and your Ideal Customer. Missing a result? Tell Kudexa in the chat.
For lines built on your real profile, check your LinkedIn profile on Your Report first.
Shown under your name in every comment, search and invite. A phone shows only the first 60 characters: they carry who you help, what they get, or your strongest proof.
I help D2C founders grow revenue with brand-led marketing | 3x revenue for a con…
Pasted it on LinkedIn? and Kudexa will see it is live.
The one in your LinkedIn Kit. Change anything yourself on the left, or tell Kudexa on the right. Your plan and PDF follow.
Pick any colour for each part. Kudexa tells you when words get hard to read.
I help D2C founders grow revenue with brand-led marketing | 3x revenue for a consumer app
✓ Saved · your plan and PDF use this banner
Why this matters more than it looks like it should
LinkedIn gives you roughly three seconds of someone's attention on a profile they weren't planning to read closely — a name, a face, and whatever's visually loudest, which on desktop is the banner sitting right behind your photo. Most people leave it blank or drop a stock photo in it, which means a real headline there is an instant, free differentiator: it's the one part of your profile that gets to say something before anyone's decided whether to keep reading. That's also why it can't just repeat your job title — your title's already sitting right below it. The banner's only job is to make the three seconds count for something your title can't say on its own.
Your banner
Built from your Visual Identity picks — mark, color, and type all come from there automatically.
A brand people choose without discounts — without the guesswork.
Photo, mark, and text auto-placed to match how LinkedIn actually crops the profile photo over the banner — empty space around the photo is normal, not a bug.
Downloads for you to upload straight to LinkedIn, and saves a real usable link here at the same time — nothing to paste yourself. Regenerating replaces the link below with the new one.
No link yet — click Download above once to generate one.
A billboard read in 3 seconds: who you help and what you do for them, plus one proof. Your photo covers the bottom-left, so the words sit to the right.
Pick one: your banner above changes at once. Edit the words and it follows as you type.
Save, then download the banner above and upload it on LinkedIn (the camera icon on your banner).
Banner line
Built from your own quiz answers, not your LinkedIn title — that's already set in Foundation.
Or write your own
The accent phrase is optional — leave it blank for a single-style line, or use it for the part you want in italic.
Call-to-action
Pick a phrase, add your link — the arrow's already built in.
Have a question about your banner line?
Want this designed properly by hand instead? Custom banner design is available as an add-on — cost depends on scope. Request a custom banner →
One full About, ready to paste. The first line is all most visitors read before “see more”, so it opens with your reader, then proof, then one next step.
Pasted it on LinkedIn? and Kudexa will see it is live.
Writing your About section
Most About sections read like a resume — a list of roles in chronological order. The ones that actually convert do the opposite: they're written to whoever's reading it, not about the person who wrote it. Notice credibility comes third below, not first — nobody cares who you are until they've confirmed you understand what they're dealing with. LinkedIn shows only the first ~300 characters before "See more," so that opening has to work completely on its own.
The Featured section 2-pin rule
This is the highest-traffic, most-ignored spot on the whole profile. Exactly two pins, in this order — not five scattered links.
Pin 1 — a free lead magnet. Zero friction, solves one narrow problem in under 10 minutes.
Pin 2 — what you actually sell. A course, a service, or a booking link. Not another freebie, and not a proof piece — your storefront, in Justin Welsh's words.
Your two pins
Mark, color, and type come straight from Visual Identity — the same source the banner reads from. Tap the pencil on either card to edit it.
Your free lead magnet
Landscape, not square — matches how LinkedIn actually renders a Featured thumbnail (~1.91:1), so the headline stays clear of both the desktop and mobile crop. The call-to-action below is entirely optional — leave it blank and nothing extra shows on the image; fill in both fields and a small pill appears under the headline, same as the banner.
Where a visitor becomes a lead: a free first step, then what you sell. Titles say the result, buttons say exactly what they get.
Press “Show on my pin” and the pin above changes at once; after that it follows as you type.
On LinkedIn: Add profile section → Featured → Add a link. Use the image, title and description from here.
Edit Pin 1 — free lead magnet
Need an idea? Open the list below and tap one to load it in — it fills the headline and title together, so you're straight into editing.
Edit Pin 2 — what you actually sell
The thing you'd actually invoice for — tap an idea to load it, or write your own.
Have a question about your Featured pins?
Want this designed properly by hand instead? Custom Featured image design is available as an add-on — cost depends on scope. Request custom Featured pins →
Profile Score (a checklist-style completeness view) is planned but not generated yet — it'll show as a stat right here once it exists.
Read by people already deciding. Each role: what you owned and at what scale, then your strongest results with real numbers.
Kudexa can see your Experience when you check your profile with the PDF from LinkedIn.